Blog Commenting
Tried and true free advertising online doesn’t rely on tricks. Yet blog commenting is often done poorly, with poor results (no surprise there). It’s a shame, really. Because, unlike many other forms of building backlinks, blog commenting can be fun. It doesn’t have to be drudge work. Sure, you can pay someone to comment on 100 blogs, if you don’t mind having lame comments such as “Great post, thank you very much!” linked back to your website. I wouldn’t recommend it though.
For one thing, crappy comments get deleted, so you’ll be spinning your wheels and spreading ill will towards you from the very people you need most to bring you business. You want bloggers to be grateful for your comments. If you are selling gothic make-up and the blog is a gothic fashion blog, do you want to alienate that person? By posting useful comments, you can build backlinks from a relevant blog that attracts the sort of people who may be your customers. This is good for SEO. It is also good because you can get direct traffic from that blog to your site when people are intrigues by your comments.
And that’s the other reason to post useful comments. The better the information you provide, the more likely a reader will want to see what else you have to offer. So lure them in!
Have fun with it. Go to blogs and share your knowledge. Comment specifically on the post.
Don’t say something that is vague and could apply to any post on any blog (“Great blog ya got!”). Address something specific in the post, and add some useful info. Think of the readers. If they are interested in that post, what might you know that would also interest them?
It’s worth mentioning this:
Even though the numbers might not great in some blogs, the level of interest in what you are selling may be high. Better to have 10 serious buyers than 1000 tire kickers.
Your blog comments are the best free advertising you can have online. Use them to build your brand.
